SAP Commerce Cloud: Revolutionize Your Digital Commerce with a Unified Platform
With the digital commerce landscape being more dynamic than ever, businesses need comprehensive solutions to meet the complex demands of both B2B and B2C markets.
SAP Commerce Cloud is leading this transformation by providing enterprises with a unified, scalable platform.
Smooth integration with existing systems and exceptional customer experiences across multiple channels makes it a trusted partner for years to come.
What is SAP Commerce Cloud?
SAP Commerce Cloud is a purpose-built digital commerce platform trusted by thousands of organizations worldwide.
It's a great choice regardless of whether you run complex B2B, B2C, or B2B2C operations.
Built on the solid foundation of SAP Hybris, this platform gives you the tools to deliver unique and personalized shopping experiences that set your store page apart.
Whether your customers shop on your website, mobile app, or in-store, SAP Commerce Cloud ensures they have a consistent and seamless experience.
You can link your supply chain with demand signals, streamlining your entire process from inventory management to order fulfillment by integrating with other products like SAP ERP and SAP Marketing Cloud.
With SAP Commerce Cloud, you can easily manage product information, orders, and customer data all in one place. And your customer base can enjoy a smooth, tailored experience. Confidently grow your business and increase revenue by enhancing satisfaction and driving innovation.
Download our “What is SAP Commerce” guide for free
Benefits of SAP Commerce
Unified Customer Experience
SAP Commerce Cloud connects all your customer-facing channels—website, mobile app, and even physical stores—into one unified platform. You create a consistent and seamless experience no matter where they search to shop. You can also use deep, real-time customer insights from all these channels to tailor product recommendations, offers, and content to their preferences, creating personalized experiences that engage and convert. With SAP Commerce Cloud, you can grow fearlessly without limits, expanding your capabilities to meet customer demands across every channel.Scalability for Growing Businesses
SAP Commerce Cloud grows with your business, allowing you to expand your commerce capabilities without limits. The platform can scale effortlessly regardless of demand in critical moments like entering new markets or surges in seasonal traffic surges. You can rely on a fast and reliable performance. Because it’s a cloud-based solution, you can trust that SAP Commerce Cloud will continue to deliver a smooth, agile e-commerce experience as your business evolves and you use your full potential.Seamless Integration with SAP Systems
SAP Commerce Cloud integrates seamlessly with other SAP products like SAP ERP and SAP Marketing Cloud, ensuring all your e-commerce activities are connected with your core operations. Create a workspace without the need for manual data entry. Avoid errors by streamlining everything from inventory management through sales to customer data processing. By linking all aspects of your business, you can offer a seamless experience across all touchpoints while maintaining a unified view of your operations.Omnichannel Commerce
Whether your customers shop online, via a mobile app, or in a physical store, SAP Commerce Cloud delivers a seamless e-commerce experience. The platform ensures that inventory, customer profiles, and order history are synchronized across all channels, allowing customers to choose flexible shopping options like buying online and picking up in-store or choosing delivery. This omnichannel capability adds smooth experiences across all customer-facing channels while giving you complete visibility into your business processes.Industry-Specific Solutions
To help you launch quickly and efficiently, SAP Commerce Cloud offers tools for a specific niche and templates known as "industry accelerators." These prebuilt solutions are tailored for industries like retail, travel, financial services, and manufacturing, allowing your business to get started faster without needing custom development. You can quickly offer personalized, agile e-commerce experiences that meet the unique needs of your sector, enabling you to deliver exceptional customer experiences from day one, all while keeping your budget in control.
Key Features of Commerce Cloud
Support for Complex B2B and B2B2C Models
SAP Commerce Cloud is designed to handle the unique needs of complex B2B and B2B2C business models, supporting customers, dealers, and distributors all on the same e-commerce architecture. This allows businesses to manage multiple types of buyers, each with distinct purchasing requirements, from a unified platform. Whether you need to offer custom pricing, manage bulk orders, or support multi-step approval processes, SAP Commerce Cloud provides value-added quality with the flexibility and control to handle all aspects of your B2B and B2B2C operations efficiently.Boost Productivity and Drive Conversions
With more innovative tools designed to streamline operations, this headless CMS helps you deliver a compelling shopping journey. These tools improve team productivity by automating repetitive tasks and simplifying workflows, allowing your team to focus on strategic initiatives. Additionally, they enable intelligent selling, driving conversions with features like personalized product recommendations and targeted promotions, all designed to meet your customer's individual needs and increase overall sales.Tailored Solutions for Your Business Needs
Innovation is at the heart of SAP Commerce Cloud, allowing you to create a tailored e-commerce solution that perfectly fits your business. You can combine the capabilities you need by leveraging either SAP’s applications or partner solutions, allowing you to build a custom platform that evolves with your business. This composable approach ensures that as you grow or your market changes, you can easily add or modify features, ensuring your platform always aligns with your goals.AI-Powered for Intelligent Commerce
One of the standout features of SAP Commerce Cloud is its integration of AI-powered tools that drive intelligent commerce. With AI, you can automate critical tasks like personalized product recommendations, predictive inventory management, and customer behavior analysis, allowing you to deliver more innovative, relevant experiences at every stage of the customer journey. Respond faster to real-time customer needs and maintain a competitive edge in the environment of the AI revolution.Learn more more use casesComposable Commerce: Accelerating Innovation
SAP Commerce Cloud solution supports a "composable commerce" approach, allowing businesses to select and integrate only the necessary components. This modular architecture enables companies to innovate faster and adapt their e-commerce strategies as market conditions change. By leveraging microservices and APIs, businesses can easily add new functionalities, services, or integrations without disrupting their core operations.This flexibility is crucial for enterprises looking to differentiate themselves in competitive markets. It allows them to evolve and meet changing customer demands continuously. With SAP Commerce Cloud, you can build a custom commerce solution that aligns perfectly with your business model.
Integration and Development with SAP Commerce Cloud
Seamless ERP Integration
One of the major pain points for enterprises is how to configure their e-commerce platform with existing ERP systems. SAP Commerce Cloud addresses this challenge by offering prebuilt integration with SAP ERP. This ensures that all e-commerce transactions, from order placement to fulfillment, are accurately recorded in your ERP system, eliminating manual data entry and reducing the potential for errors.Custom Development and API Flexibility
SAP Commerce Cloud also offers robust APIs, allowing easy connection with third-party systems and custom applications. This flexibility ensures businesses can tailor the platform to meet their specific requirements. Whether you need to integrate a unique payment gateway or develop custom workflows for order management, SAP Commerce Cloud’s open architecture makes it easy to build and scale your solution.Connect with SAP Commerce Cloud Connector
Easily connect your on-premise systems with SAP BTP applications. Ensure an easy data flow between your e-commerce platform and backend systems. The connector ensures real-time synchronization of critical information, such as product data, inventory levels, pricing, and orders. Deliver consistent, accurate, and up-to-date product data across all touchpoints, enhancing operational efficiency and providing a unified customer experience.
Is SAP Commerce Cloud Right for Your Business?
Support for B2B and B2C Models
SAP Commerce Cloud is designed for both B2B and B2C businesses. It offers features like bulk ordering, custom pricing, and multi-buyer accounts for B2B and personalized shopping experiences for B2C. It’s an excellent choice for businesses that operate in both spaces or are transitioning between the two.Advanced Personalization
With built-in personalization tools, SAP Commerce Cloud helps you deliver customized experiences for each customer. By analyzing customer data, such as how they browse on your portal, what they have bought in the past, and their preferences, a configuration embedded in the platform can recommend products and show targeted promotions. This way, the client can select relevant products based on tailored customer preferences and shopping behavior.Thanks to personalized content, you not only increase satisfaction but also drive higher engagement and conversion rates. SAP Commerce Cloud’s AI-powered personalization tools continuously learn from page interactions, refining and improving their personalization strategies over time. With these tools, you can create meaningful and relevant customer journeys that adapt to individual needs and preferences.Microservices for Flexibility and Scalability
Microservices architecture is one of the critical strengths of SAP Commerce Cloud, offering businesses the flexibility to innovate rapidly and scale their e-commerce operations efficiently. By breaking down complex functionalities into smaller, independent services, SAP Commerce Cloud enables companies to develop, deploy, and update particular features without disrupting the entire platform. This modular approach allows you to integrate new capabilities quickly and seamlessly, such as payment gateways or inventory management systems. It also ensures that your e-commerce solution remains agile and adaptable, allowing you to respond swiftly to market changes and customer demands.
Security
Protect your information and clients from potential threats with ease. Sleep peacefully, knowing that your solution supports data security and user management.With Identity and Access Management, you can be confident that the right people have the appropriate permission level, that passwords are up to date, and that only authorized staff access critical information. Many organizations struggle to comply with data protection and privacy requirements. SAP Commerce Cloud supports your efforts with solutions for managing user consent, providing PCI Compliance, and providing Transparent Attribute Encryption (TAE). The solutions also support audits with a log audit feature.Securing Your System SAP supports security by providing relevant features and functions, from network setup through configuration to managing the lifecycle of the software version and offering security improvements.
Critical Considerations for Implementation Success
Price and Complexity
While SAP Commerce Cloud adds significant value, it is essential to consider the expenses associated with implementing and maintaining the platform. We understand that for some businesses, the high cost of SAP engineers may present a challenge. However, leveraging offshore talent from markets like Poland, where rates are more competitive, can help optimize budgets without sacrificing expertise or the comfort of working in the same timezone.Have The Best People On Board
Are you operating in a market with a high demand for SAP experts but a limited of talented experts? SAP Commerce Cloud can help you avoid missing project deadlines, incurring higher operational costs, and depending on a small pool of expensive consultants. Tap into global talent markets, where a larger pool of SAP experts is available at more competitive rates. This approach adds more flexibility and ensures you have the resources you need to remain agile.Avoiding Vendor Lock-In
Many businesses worry about depending too much on a single vendor. However, SAP Commerce Cloud reduces this risk by providing flexibility and openness. Its composable architecture enables seamless integration with third-party solutions, ensuring you are not restricted to only using SAP products. Be ready for change and find the flexible solution you need.Contact us today to discover how SAP Commerce Cloud can transform your business.
Take Your E-Commerce to the Next Level with SAP Commerce Cloud
SAP Commerce Cloud is more than just an e-commerce platform. It's a comprehensive solution that helps businesses expand, innovate, and deliver exceptional customer experiences to their users across all channels.
With its scalability, seamless integration with existing systems, and full personalization of shopping experiences, SAP Commerce Cloud is ideal for professionals aiming to enhance their digital commerce and maximize their investment.
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Jakub Szudejko
COO in Lighthouse Growth